This means that universities should learn to adapt to popular communication methods to meet their students and prospective students where they are already and teach them how to change their communication practices to meet industry standards. Students were once loyal to their email inboxes they may now expect to share through different platforms. The ways that students communicate have changed significantly in the last several years. More and more schools are using the platform to send important reminders to prospective students, from application deadline reminders to alerts about other significant events that will help them in the recruitment and application process. The app doesn't use cellular networks, so it can be used to communicate internationally. In terms of communicating with prospective students, WhatsApp can be a powerful tool to help connect with students considering applying to your school. Whether school-wide or in individual classes or departments, WhatsApp enables a style of communication that feels more natural to students and promotes real-time responses rather than the delayed open rates that you see on traditional email. The app enables a person to person communication without worrying about things like content calendars or open rates that plague other platforms like social media or email.įor current students, schools can use WhatsApp to communicate important information instantly in the same way they would use text messaging. WhatsApp, a digital communications app that allows people to instant message one another through the internet without text messaging, is becoming an increasingly popular way for universities to communicate with current and prospective students instantly.
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